Comma Entertainment

Based in Seoul on Dosandae-ro in Gangnam, Comma Entertainment is a small marketing agency (team of 1-10) positioning itself as a global marketing partner for companies looking to promote their brands outside Korea. Rather than focusing on a single channel, the agency presents itself as a full-service overseas marketing operator, describing itself as handling international campaigns across a network spanning Asia, the Americas, Europe, Russia and the CIS, the Middle East, and Oceania, with country lists covering markets from Vietnam and Japan to the UAE, Germany and Peru. Its stated aim is to help client companies avoid the complexity of engaging separate agencies market by market by managing overseas campaigns directly and comprehensively. Its declared service areas include search engine optimization, branding, social media marketing, advertising, content marketing, digital strategy, event marketing and general marketing strategy. On its site, Comma groups its offering under categories such as social media, performance marketing, government-related projects, influencer marketing, creative production and experiential/event marketing, and mentions handling overseas influencer sourcing, overseas SNS account operation, overseas exhibition representation and content production as part of its work. The agency frames its approach around managing these disciplines internally end-to-end for each project rather than subcontracting, and cites experience across roughly 200 overseas marketing projects spanning the 50 countries listed in its network.