Comma3

Based in Bitonto, near Bari, Comma3 has worked since 1999 on communication and marketing strategies within the digital economy, describing itself as a digital hub with an internal team of 14 people. The agency positions itself as combining the experience of a traditional communication agency with skills refined for digital channels, working with businesses seeking to develop services, build relationships and maintain sustainable processes. It presents its approach as built on straightforward client relationships and a search for suitable solutions rather than exploiting client inexperience, and describes itself as organised around specific competencies and technologies, supported by alliances with specialised technology partners and an internal content factory for producing SEO-compliant content and editorial plans. The declared services cover web design for sites compatible with desktop, tablet and mobile devices, content marketing aimed at presenting products and services in formats suited to web and social platforms, and social media marketing that identifies appropriate networks and adapts communication for each one. Search engine marketing activity includes monitoring indexing and developing strategies to improve search engine positioning. Email marketing work involves building profiled campaigns and designing newsletters with result measurement, while mobile marketing extends to SMS-based communication strategies run through major telecom operators. Advertising and pay-per-click campaigns on platforms such as Facebook and Google are also part of the service range, alongside management of client social media profiles.