Common Acquire

Common Acquire is a small performance marketing agency based in New York City, operating with a team of one to ten people. Rather than working with a fixed set of named clients, the agency positions itself around advertisers and media partners across e-commerce, insurance, mobile app downloads, finance, travel, energy, education, telecom and security verticals, and describes handling monthly ad spend ranging from roughly $10,000 to $1 million. Its stated model is performance-based, structured so advertisers pay when prospects convert into customers, with an emphasis on transparency, brand safety and fraud prevention as the basis for ongoing partnerships. Service areas include customer acquisition, email marketing, native advertising and content marketing, search marketing, and social media marketing. The agency describes running email campaigns through partner-sourced opt-in data, buying native and display placements to generate high-intent, editorial-style engagement, and managing search campaigns via Google Ads and Bing-certified specialists on a pay-per-click basis. Broader capabilities listed include mobile and app marketing, media planning and buying, and SMS marketing, with bidding models spanning CPA/CPL, CPC, CPM and CPI. The team states it tracks client-specific KPIs such as ROAS, retention and lifetime value, and continuously tests and analyzes campaign performance and traffic sources to adjust targeting and improve conversion rates over time.