Common Ground

Based in Oxford, England, Common Ground works with B2B companies on growth marketing, focusing on building sales pipeline and reducing customer acquisition costs. The agency operates as a small team, positioning itself as a partner for businesses seeking tailored digital marketing strategies rather than off-the-shelf packages. Its client focus is specifically on business-to-business organisations looking to strengthen their online presence and generate qualified leads through a combination of organic and paid channels. The agency's declared service range covers Search Engine Optimization, Content Marketing, Pay Per Click advertising, Social Media Marketing, and Conversion Optimization. These services are framed around B2B growth objectives, with SEO, PPC, and content strategies described as tailored to each client's pipeline-building needs. The stated aim across these services is to support acquisition efforts while working to bring down the cost of gaining new customers, suggesting an approach that combines visibility-building tactics (SEO, content, social media) with direct-response methods (PPC) and post-click improvements (conversion optimization) to move prospects through a sales funnel. The company was founded in 2018 and operates with a small team structure of between one and ten people, indicating a boutique-style service model for B2B clients rather than a large-scale agency operation.