Contrast

Based in Nottingham, this agency works specifically with eCommerce brands, positioning itself as being run by retailers who apply their own methods to their own retail businesses before offering them to clients. Founded in 2018 and operating as a small team, it focuses on companies seeking to scale online sales rather than general digital marketing clients, drawing on operational and commercial experience of running eCommerce stores to inform its approach. The agency's work is structured around a growth framework built on three stages: demand generation, demand capture, and retention. Demand generation covers building desire for products among a target market, while demand capture focuses on converting existing search demand into sales; retention centres on encouraging repeat purchases to improve profitability over time. Services delivered under this framework include Search Engine Optimization, Digital PR, Pay Per Click, Ad Creative, Email Marketing, Marketplaces management, Analytics, and Strategy and Consultancy work. The agency also tracks financial metrics such as visitor numbers, conversion rates, lifetime value and variable costs as part of its planning process. Alongside client services, it publishes articles on topics such as ad psychology, discount strategies and Meta ad creative styles, reflecting its focus on paid advertising and conversion-related tactics for online retailers.