ConversionSchmiede

Based in Bad Tölz, Germany, ConversionSchmiede is a small team (1-10 people), founded in 2025, working with businesses seeking measurable increases in inquiries and sales through search visibility. The agency positions itself against typical agency structures by offering a single fixed point of contact throughout a project rather than rotating account managers, and it applies an exclusivity principle, declining to work with direct competitors of an existing client within the same market. The service offering centers on SEO and GEO (generative engine optimization for AI-driven search systems), alongside web design and content writing. Their process starts with an analysis of the current state — performance, structure, visibility and conversion basis — followed by identification of the levers with the greatest potential impact, then execution via a 90-day roadmap focused on measures with direct business impact, before reassessing and re-prioritizing for the next cycle. Described case work includes building out a central service page with supporting subpages and internal linking to strengthen topical depth for stable search rankings, and, for a law firm client, unifying online profiles and aligning content and structural signals across the website and external sources so that AI systems can consistently identify and categorize the firm as a relevant provider.