Counterflow Marketing

Based in San Diego, California, Counterflow Marketing is a small team (1-10 people) working with local businesses across a range of industries, including automotive, cannabis, hospitality, legal, medical, real estate, restaurant, and leisure and recreation. The agency positions itself as a full-service marketing provider aiming to connect local businesses with their customers through digital tools, with an emphasis on serving companies based in the San Diego area. Its service offering spans advertising, online and digital development, brand development, multimedia, consulting, and event planning. Advertising work covers Facebook, Instagram, and Google Adwords campaigns, along with call tracking and Yelp business partnership consulting. Under online and digital development, the agency handles SEO, web design, and content, tailoring these by industry — for example, offering website building, SEO, and social media marketing for automotive and cannabis clients, or eCommerce management and social media marketing for small businesses. Brand development focuses on building recognizable identities for clients, while multimedia services turn client concepts into shareable content. Consulting is offered to help businesses identify gaps in their marketing approach, and event planning is listed as an additional service for businesses looking to showcase their offerings. The agency also provides a proprietary CRM tool as part of its service set, and it publishes case studies covering lead generation, advertising, and web development work.