Craft Interactive

Based in Bucharest, Craft Interactive positions itself as a digital marketing agency with 16 years of activity in the field, working with businesses across sectors such as e-commerce, B2B, construction, home and décor, HoReCa, FMCG, fashion and beauty, and tourism. The team, described as a mix of entrepreneurs, designers, copywriters and developers, operates with a team size of 1-10 people and assigns a dedicated manager to coordinate each client relationship, with the stated aim of turning digital presence into measurable business growth rather than visibility alone. The agency's service list covers digital strategy, performance marketing, Google Ads (Search, Shopping, Display, Video and Remarketing), social media marketing on LinkedIn, Meta and TikTok, email marketing, branding and creative production, web development, SEO and data analytics. Its stated method centers on building connected marketing ecosystems - strategy, campaigns, creative assets, analytics dashboards and automations - monitored and adjusted continuously, with budgets, audiences and messaging refined based on account data to improve return on ad spend. For email marketing, it describes moving website visitors into subscribers and then clients through automation, AI tools and functional design. Data from Google Ads, social media, email marketing, website traffic, SEO and contact-form activity is consolidated into a single analytics dashboard intended to give clients a real-time view of marketing performance for decision-making.