Creative Wavelength

Operating from Eglinton, Northern Ireland, this is a one-person, remote-first practice serving clients worldwide, spanning e-commerce, agency and SaaS backgrounds accumulated over more than 13 years. Rather than positioning as a conventional agency, the operator works as a "full-stack marketing technologist," handling both the strategic and technical sides of a marketing build personally — from initial audience research through to the code that ships. Client engagements have included SaaS companies needing SEO and organic growth support alongside site rebuilds and CMS migrations. The service scope covers consultation and audience strategy (ICP and persona definition, demographics, channel and messaging strategy), followed by marketing engineering using Next.js/React and Node front- and back-ends, headless CMS setups and API integrations. Additional capabilities include funnel design, A/B testing and conversion-rate optimisation; targeted landing page builds on platforms such as ClickFunnels, WordPress, Webflow, Framer, Wix or custom code; tracking and attribution via GA4 and server-side GTM with custom event design and dashboards; automation work spanning CRM, lifecycle email and Zapier/Make integrations with webhook and API connections; and technical SEO covering Core Web Vitals, site architecture, structured data, and llms.txt implementation for visibility in AI-driven search (GEO). One documented project involved untangling legacy Webflow code, auditing and purging an unfocused keyword set, rebuilding the site as sole developer alongside a designer and PM, and later leading the technical migration to HubSpot with custom CMS modules.