Crystal

Founded in 1982 and among the longest-established digital agencies in the Midlands, Crystal was formerly based in Birmingham and now operates remotely across the region, with a registered address in Newport, Shropshire. The team, sized between 11 and 50, has worked across education and skills, public sector (local and national), health and social care, and corporate sectors, having originally specialised in industry-sponsored education and training resources and learning software before broadening into wider digital work. Crystal's declared services span concept and brand development, content generation and strategy, UI/UX design and accessibility, online and offline application and website development, ecommerce, systems integration (CMS, CRM) and API development, mobile app development, hosting and support, online learning, and search engine optimisation with analytics and reporting. Its stated working method follows a content-first, mobile-first approach that begins with research and collaboration before moving through UI/UX design and development, testing, site launch, and ongoing support, maintenance, monitoring and hosting. The agency describes starting projects from small pieces of information to build out complex, responsive experiences, with a focus on the end user across web, mobile and print formats. Past project work referenced includes named initiatives such as Emotional Health & Wellbeing Derbyshire, End of Life Care, NXplorers, Starcity, realPE and the National Care Association.