CSA Sha-Izwe

Founded in 1987 and based in Johannesburg, CSA Sha-Izwe is a small B2B marketing and PR agency serving the medical, mining, automotive, industrial and engineering sectors. Its client base spans small and medium enterprises as well as larger companies, with a long-standing background in media relations that has since expanded into digital marketing disciplines including SEO, social media and Google Ads. The agency's public relations work covers print, online, radio and TV media, with press releases written for financial, mining, automotive, educational, environmental and technical press outlets. Its SEO service is built around a white-hat approach supported by website audits intended to provide data intelligence and improve organic rankings, with the stated aim of getting clients onto the first page of key Google searches. As a Google Partner, the agency runs targeted Google Ads campaigns, beginning with an analysis of client needs before committing to paid advertising, on the basis that ads are not always the appropriate solution. Social media marketing covers Facebook, Instagram, Google My Business, Twitter and LinkedIn, incorporating content creation, remarketing to website visitors, click-to-website campaigns and boosted posts. Additional services include website maintenance focused on site security, speed and regular updates, short-form video marketing, and WordPress optimisation, with lead generation and enquiry growth described as the overarching objective across these services.