Cundari

Based in Toronto at 130 Spadina Avenue, Cundari is an independent agency led by Chairman and CEO Aldo Cundari, operating with a team of 11-50 people. Its client roster spans consumer packaged goods, automotive, healthcare and transportation sectors, as reflected in featured work for organizations such as Keurig Dr Pepper, Fix Auto, Dempster's, Lauremont, Italpasta, SickKids Hospital and Siemens Mobility. The agency positions itself around customer-centric marketing, an approach also detailed in a publication authored by Aldo Cundari. The agency's work covers advertising and marketing, branding and design, media planning and buying, content creation, web services, in-house content production, and social media. Declared service lines extend to search engine optimization, UX/UI design, and public relations alongside these core disciplines. Project examples on the site illustrate the range of output: a national product launch campaign for Keurig Dr Pepper, brand equity development for Fix Auto, a brand repositioning project for Dempster's, an institutional brand transformation for Lauremont, and a mobile application, Pain Squad, developed for SickKids Hospital. Content creation is supported by an in-house production capability, suggesting campaign assets are developed internally rather than solely through external production partners. The combination of branding, advertising, media planning and digital services indicates the agency handles both strategic brand positioning and the creative and digital execution that follows from it, working across traditional and digital channels for its clients.