Cybba

Based in Boston, Massachusetts, Cybba is a digital advertising and marketing technology company with a team of 11-50 people. The agency works as a full-funnel media partner, handling campaigns from brand awareness through to sales conversion, and serves clients seeking to connect advertising spend to measurable outcomes such as online purchases, in-store visits, and service center traffic. Its stated approach centers on combining programmatic media execution with measurement and analytics consulting, positioning itself as accountable for tying ad activity to business results rather than just delivering impressions. Cybba's declared capabilities span digital advertising channels including Display (retargeting and prospecting), Digital-Out-of-Home, Social Media, Search Engine Marketing, Video (OTT/TV), and Audio. Conversion-focused services include onsite engagement tools, email remarketing, and a product called Cybba Lynk. The agency also offers Audiences and Data & Analytics products, along with Drive to Store and Location Intelligence solutions aimed at connecting digital exposure to physical foot traffic. Central to its methodology is an AWS-powered Data Management Platform that unifies ad impressions, clicks, store visits, and sales into a single dashboard, allowing clients to see which audiences, creatives, and channels are driving results. Beyond running campaigns, Cybba states it helps clients interpret dashboard data and shape subsequent marketing decisions, framing its service as ongoing measurement consulting alongside media buying and execution across the channels listed.