D. Cohn Communications

Founded in 2012 in Valparaiso, Indiana, D. Cohn Communications operates as a one-person digital marketing consultancy led by Darlene McCarty Cohn, who has worked in the field for over a decade. It was among the first companies in Northwest Indiana to offer social media marketing services to local businesses and organizations, and it has since worked with more than 50 companies, including non-profits, small businesses, educational institutions and a law enforcement agency, primarily within the Northwest Indiana region. The consultancy's work spans social media marketing, content marketing, email campaigns, website development, SEO, paid digital advertising and online branding, delivered through data-informed strategies tailored to each client's needs. Rather than building out in-house teams, clients engage Cohn to evaluate existing marketing programs, create individualized digital marketing plans, and guide staff on tools, platform updates and best practices. Documented work includes helping a non-profit exceed its annual fundraising goal by more than $80,000 and 350 donors, saving another non-profit $30,000 a year through a restructured integrated marketing strategy, growing a small business's customer base by 17% in a year, and steering a small business through a controversial rebranding. Cohn has also served on crisis communications teams for two educational institutions and a law enforcement agency. Services begin with a free, no-commitment consultation to assess whether consulting support fits a given business.