Darren McManus SEO

Based in Galway, Darren McManus SEO is a one-person SEO consultancy operating under the name SEO by Darren, working with businesses across Ireland, the US and the UK. The consultant has around 10 years of experience, having worked with established brands as well as startups, and positions the practice around helping businesses appear in search engines and, more recently, LLM platforms such as ChatGPT, Claude and Perplexity for queries relevant to their products or services. The client base spans established companies and newer ventures rather than a single industry or company size. The core service offering includes SEO consultancy aimed at improving rankings for relevant search queries, and SEO audits covering site structure, content and link profile rather than keywords alone. A specific service is SEO for website migrations and redesigns, intended to protect existing organic traffic when a site changes structure or platform, supported by related work such as keyword research, competitor content gap analysis and technical SEO checklists. Ecommerce SEO audits and strategy, a package for new websites, and reviews of AI Overviews' impact on traffic are also listed among the services. Darren McManus additionally delivers SEO training, both online and in-house, for organisations and individuals, and offers a fractional SEO manager arrangement for businesses needing ongoing SEO input without a full-time hire. Content on the site also addresses topics like web accessibility's overlap with SEO and optimising services pages for AI-driven search.