Datera

Datera operates from Reykjavík as a knowledge and consultancy company focused on marketing and media buying, working with ambitious companies both in Iceland and abroad. The team, sized at 1-10 people, positions itself around data-driven and automated advertising campaigns, aiming to maximize the return on clients' marketing budgets through applied expertise, insight and current technology solutions. The agency's method is structured around three stages: insight, approach and results. In the insight phase, it analyses data and studies products and brands to understand the needs and behaviour of different target groups, allowing for a strategic approach intended to secure long-term growth and measurable outcomes. In the approach phase, it combines ingenuity, experience and current technology to develop smarter solutions and more effective methods, reducing manual steps and maximizing the return on media spend. The results phase relies on real-time data and measurement to continually refine performance. Declared service pillars include strategic consulting (marketing consultancy and research, campaign strategies, communication strategies, project management, and search and content production strategies), alongside comprehensive media services covering specialized media consultancy, media planning, cross-channel media management, and research into consumption and consumer behaviour. Listed service areas also include SEO, social media marketing, digital strategy, pay-per-click, conversion optimization, and mobile and app marketing.