De Novo Digital

De Novo Digital is based in San Diego, California, and operates as a small, senior-practitioner marketing agency working across industries including multifamily housing, healthcare, legal, nonprofit, and B2B/SaaS organizations. Its stated model avoids a junior execution layer or offshore production, with client work handled directly by practitioners the agency describes as having fifteen-plus years of experience, including founders credited with building marketing frameworks used in the multifamily sector. The agency's work is organized around four areas: substance (research, audience insight, content strategy, and messaging), brand (brand strategy, logo and identity, visual systems, and naming), platform (website design, development, and performance, built with server-side rendering, structured data, and accessible code), and channels (paid media, SEO, content, email, and CRM, including HubSpot portal builds and automation). A specific focus is visibility within AI-driven search tools such as ChatGPT, Perplexity, and Google AI Overviews, offered through a free AI Visibility Audit that reviews AI search results and structured data. Declared services also include pay-per-click, social media marketing, digital strategy, advertising, and conversion optimization. A cited case study involves SEO and HubSpot work for a fertility clinic, rebuilt as a connected growth system tied to patient pipeline tracking. The agency also produces a podcast, "Burn the Manual," discussing brand and growth topics.