DemandGenix Limited

Based in Manchester, DemandGenix works with growing B2B companies, particularly scale-ups from seed through Series B, that need predictable pipeline rather than one-off campaigns. The consultancy positions itself as an alternative to conventional agency retainers, offering embedded demand generation leadership without long-term lock-in. It is a small team, structured around fixed-scope engagements rather than open-ended contracts, and built for companies that want either clarity on what's underperforming or hands-on execution to fix it. The offering is organised into three distinct paths. A Pipeline Diagnostic reviews full-funnel visibility, targeting alignment, and attribution and tracking, ending with a 90-day execution roadmap and a recommendation on whether the client needs execution support, leadership capacity, or both. Pipeline Turnaround covers fixed-scope sprints for specific problems, including revenue tracking, paid media reset, conversion optimisation, and account-based marketing pilots. Fractional Demand Leadership places a senior partner inside the client's team with ownership of the pipeline number, hands-on channel management, and strategy tied directly to revenue targets. Underlying services listed include search engine optimisation, pay-per-click, digital strategy, conversion optimisation, and account-based marketing, applied within these programmes rather than sold as standalone packages. Engagements typically begin with a short diagnostic call to identify the biggest constraint before recommending next steps.