Deodato

Based in New York, Deodato works with e-commerce, CPG, and digitally-led brands, positioning itself as a high-touch agency and consultancy focused on customer acquisition and media strategy rather than a broad-based service shop. Founded in 2020 and operating with a small team of 1-10 people, the agency has managed over $1 billion in media spend across client accounts, and cites clients that have gone on to raise over $200 million in funding, including several that reached IPO or acquisition outcomes. Deodato's service offering spans growth planning and strategy, paid search advertising across Google Ads, Microsoft Ads, and Amazon, and paid social campaigns on Meta, TikTok, LinkedIn, and Pinterest. The agency also builds creative strategy and influencer marketing programs, develops and manages affiliate partnership programs, and provides data analytics and insights work including data warehousing and cohort reporting. For clients selling through retail marketplaces, Deodato offers listing optimization for platforms such as Amazon, Walmart, and Target, alongside incrementality testing designed to measure the lift from digital media on brick-and-mortar sales. Rounding out the offering are SEO services combining technical work with content strategy, and conversion rate optimization built on user behavior analysis and structured testing programs. The agency describes its model as generalist, with a team structure intended to cover paid and organic channels, retail, creative, CRO, and SEO under one roof rather than specializing narrowly.