Design by Karina

Design by Karina is a small web design and development studio based in Rotterdam, Netherlands, working with a team of between one and ten people. Its client base consists of small business owners and growing companies looking to establish or improve their online presence. The studio's founder has a background in user-centric design gained at Uber, which informs the approach taken with smaller clients. Alongside its Rotterdam base, the agency states that its designs are built to meet international standards, allowing clients to present their business beyond the local market. The agency's declared services cover web design, web development, e-commerce development, UX/UI design and search engine optimization, with a focus on custom-built websites and webshops rather than templated solutions. Its stated method centers on translating a business's identity and goals into a site structure intended to guide visitors and support conversion, while remaining straightforward for the client to manage afterward. New engagements typically begin with a free discovery call, described as a low-pressure conversation about the client's goals, before design and development work is scoped. The site does not detail a fixed technology stack or pricing structure, positioning the studio instead around a consultative, design-led process tailored to entrepreneurs and small or expanding businesses.