Digi Convo

Digi Convo operates out of Richmond, Virginia, as a small team (1-10 people) working specifically with fintech and payments companies — embedded finance platforms, payment API providers, and B2B fintech infrastructure businesses whose buyers typically compare them against larger incumbents such as Stripe, Adyen, Plaid, or Finix. Founded in 2024, the agency positions itself around a single question: whether a fintech brand shows up when buyers ask AI systems like ChatGPT, Gemini, Claude, and Perplexity who to consider in their category. The agency's methodology is built around three layers: SEO for traditional findability, AEO (answer engine optimization) for whether AI can cleanly extract an answer from a page — using direct-answer formatting, FAQ schema, and comparison structures — and GEO (generative engine optimization) for whether the model trusts and selects the brand when assembling shortlists, through comparison pages, entity clarity, and structured authority. Work typically begins with a Pre-Call Audit that reports where AI engines cite competitors instead of the client, which category queries send buyers elsewhere, and which content gaps block citation. Ongoing work is tracked through citations earned across a four-engine monthly sweep, AI-referred session growth, shortlist inclusion rates, and ranking gains against larger incumbents. Content is also built with regulatory review in mind, given the compliance requirements common to fintech messaging.