Digi Era

Based in Bangkok, Digi Era is a small digital marketing team working with SME and corporate clients who want their advertising spend tied directly to measurable sales outcomes. The agency positions itself as a Google Certified Partner and describes its role as a data-driven partner rather than a simple ad-running service, with an emphasis on connecting Google Ads activity to accurate tracking infrastructure so that campaign decisions rest on verified data rather than assumptions. The core service offering covers Google Ads management across Search, Performance Max and Shopping, using Smart Bidding strategies aimed at target ROAS and CPA, supported by monthly reporting through Looker Studio dashboards. Alongside campaign management, Digi Era implements GA4 and Google Tag Manager setups, including custom events, conversion tracking, server-side tracking and Google Consent Mode v2 for PDPA compliance, addressing issues such as lost conversions and poor ad-platform learning caused by incomplete data. The agency also runs Performance Ads training, offering live workshops and hands-on sessions covering Smart Bidding and campaign optimisation techniques, with community support and a certificate on completion. Additional listed capabilities include Firebase and Google Merchant Center work. Client contact is handled via LINE for initial strategy consultations, and reported service areas span the full funnel from paid search through to analytics and reporting.