DigiSap

Based in Bogotá with a stated presence extending to Medellín and Miami, DigiSap is a small digital marketing team focused specifically on the hospitality, food service, and real estate sectors. The agency works with hotels, restaurants, and real estate businesses, positioning its offer around the particular challenges each industry faces: dependence on OTAs and low digital visibility for hotels, weak online reservations and customer retention for restaurants, and low-quality leads with slow sales processes for real estate. The company was founded in 2015 and operates as a compact team of up to ten people. The service list covers Search Engine Optimization, Digital Strategy, Web Design, Web Development, Email Marketing, and Social Media Marketing, applied differently by vertical. For hotels, the stated approach involves strategies to increase direct bookings and SEO optimization to reduce OTA reliance. For restaurants, DigiSap describes geolocation-based campaigns and online review management to support reservations and loyalty. For real estate clients, the focus is on sales automation and generation of qualified leads to shorten sales cycles. The site also references data and analytics work, including dashboards, and mentions Google Tag Manager implementation as part of its technical offering. Content on the site further covers topics such as WhatsApp Business for direct reservations and reputation tracking across platforms like Google My Business and TripAdvisor, reflecting the tools and channels used in its client work.