Digitad

Based in Montréal, Digitad works with small and medium-sized businesses looking to build or strengthen their presence on the web. Founded in 2015, the agency operates with a small team and positions itself as a digital marketing partner for ambitious SMEs, covering strategy, search, advertising and social media rather than a single specialism. Its stated approach involves tailoring plans to each client's objectives, whether the goal is building a strategy, increasing visibility, generating leads, driving sales or analyzing results. The service offering spans SEO, SEM, Display/programmatic advertising, Social Ads and marketplace growth (including Amazon), alongside a content studio and data analytics. Within SEO, the agency describes identifying, prioritizing and planning organic search actions to grow website traffic over time. On the paid side, it offers SEM for immediate visibility among qualified prospects, programmatic display banners and video, and social advertising across Meta/Facebook, LinkedIn, Instagram and TikTok, each aimed at reaching targeted audiences on the respective platform. Preceding this, the agency conducts digital market studies to understand audience behaviour online and builds custom web strategies based on data analysis, including media plans and 360-degree campaigns aligned with strategic objectives, targets and budget. Data analytics and AI-based tools are described as being used to monitor and optimize performance across these channels. Website design and web training are also listed among its areas of activity.