Digital Darts

Digital Darts is based in South Toowoomba, Australia, and works specifically with Shopify store owners and marketers, rather than serving general small-business clients. The agency has focused on ecommerce since 2015, and is directed by Joshua Uebergang, described on the site as a Certified Shopify Marketer Expert. The team is small, sized between one and ten people, and positions itself around a no-lock-in engagement model aimed at store owners whose revenue has plateaued despite rising ad spend. Services centre on Google Ads and Meta Ads management alongside Shopify SEO, with additional work in ecommerce marketing, email marketing, pay-per-click advertising, and social media marketing. The stated method emphasises profit over vanity metrics such as ROAS, targeting reductions in customer acquisition cost while scaling ad spend, and pursuing SEO rankings intended to bring in buyers rather than browsers. The agency also addresses average order value and repeat-purchase behaviour as levers for compounding revenue without proportionally increasing traffic costs. Supporting resources include published guides on Google Shopping for Shopify, Shopify conversion rate optimisation, and Shopify SEO, plus a downloadable 39-page playbook covering Google Ads checklists, customer-research guidance, and spreadsheet templates for tracking profit. Case studies and Shopify apps are referenced as part of the agency's broader service and content offering for Shopify-based ecommerce businesses.