Digital Genius

Based in Las Vegas, Nevada, Digital Genius Vegas is run by Kevin Goodell, a Texas Tech University marketing and advertising graduate with a background in strategic media planning, brand positioning, and visibility oversight across digital and broadcast media. Rather than offering broad-based marketing services, the practice focuses specifically on boutique business law firms of one to five attorneys operating in competitive local markets, who value structured retainer relationships and consistent authority-building without managing it internally. Work is limited to a small number of firms at a time to preserve direct access and focused oversight. The core offering is a monthly Digital Authority & Reputation Retainer priced at $995. It includes one strategic authority article of 1,200–1,500 words per month, repurposed into LinkedIn and Google posts, along with Google Business profile audits and oversight, review response drafting as needed, and a competitive visibility snapshot. Each month includes a structured Authority & Market Position Review session to assess competitive visibility, refine messaging, and keep the firm's digital presence aligned with its priorities. Initial onboarding and directory optimization are offered separately from the retainer. The stated aim of the model is sustained authority and credibility signaling rather than high-volume marketing output, reflecting the emphasis boutique law firms place on perception and reputation ahead of client contact.