Digital Limelight Media

Digital Limelight Media is a marketing agency based in Grand Rapids, Michigan, focused specifically on the healthcare sector, including aesthetics, medical, dental, and enterprise practices. The team, which numbers between one and ten people, works with practices such as plastic surgery centers and dental clinics, as illustrated by projects for Care Plastic Surgery in Cary, NC, and Janiga MDs Plastic Surgery and Cosmetic Center in Reno, NV, as well as a dental client in Brooklyn, NYC. The agency's declared services include Search Engine Optimization, Web Design, Email Marketing, Social Media Marketing, and Video Production, delivered alongside Generative Engine Optimization (GEO), Paid Advertising Management (PPC), and Website Hosting and Management. Its approach is built around a proprietary technology stack that connects marketing activity to practice data, including EMR integration for revenue reporting, a conversational AI tool called IRIS, and a CRM system. Retention-focused work includes email and SMS drip automations and reputation management. For case work, DLM describes redesigning websites and producing content, building scalable SEO strategies using keyword research and content organization, analyzing baseline marketing ROI, setting up drip campaigns, and training practice staff on lead management within the CRM. Video marketing and rebranding are also part of its client engagements.