Digital Marketing Group

Based in Rīga, Latvia, this small digital marketing agency works with companies looking for a tailored approach to online growth rather than a one-size-fits-all package. The team, structured for close, hands-on client work given its size, groups the businesses it works with into three broad profiles — those building a brand and public presence, those focused on service and long-term customer relationships, and those running e-commerce operations that need to track offers and numbers closely. This segmentation shapes how the agency frames its own positioning and messaging to prospective clients. The declared service lines are Search Engine Optimization, Content Marketing, E-Commerce Development, and Social Media Marketing. The agency describes a structured, sequential process: a discovery phase to research a client's market position, strengths and competitors; a planning phase to build a strategy specific to that business; a creation phase covering keyword research, ad placement planning, ad copywriting, banner design and Facebook page design; an integration phase using Google Analytics to connect campaigns to defined conversion goals before launch; a deployment phase for activating campaigns; and an ongoing development phase involving continuous monitoring, adjustment and data-based optimization of running campaigns.