Digital Squad

Based in Auckland, Digital Squad is a Kiwi-owned digital marketing agency founded in 2019, operating with a small team serving businesses across New Zealand and internationally. The agency positions itself as a boutique operation, offering personalised client engagement led by Shane Chand, and works across more than 30 industry niches. Its stated aim is to help New Zealand companies scale, whether targeting the local market or expanding internationally, with a focus on both quick-activation lead generation and longer-term organic growth. The declared service range covers SEO, Marketing Strategy and Web Design, alongside a broader suite that includes Google Ads (Search, Display, YouTube and Performance Max campaigns), social media marketing on major platforms, LinkedIn marketing aimed at B2B decision-makers, content marketing for lead generation, conversion rate optimisation across the sales funnel, and marketing automation. The agency describes a data-driven, performance-marketing approach, building digital sales funnels intended to capture and convert leads while addressing gaps where existing funnels underperform. B2B marketing and lead generation are highlighted as an area of specific focus, drawing on experience aimed at shortening sales cycles and connecting with decision-makers. Work is described as customised to individual business goals rather than following a single fixed template, combining organic SEO visibility with paid channels such as Search and Social advertising.