Digitas Liquorice

Digitas Liquorice operates out of Cape Town as part of the Publicis Groupe network, positioning itself around the concept of "Networked Experiences" for brands operating in South Africa's fragmented media landscape. With a team of 11 to 50 people, the agency works across creative, media, CRM and technology disciplines rather than treating these as separate functions, and its client roster includes organisations such as Unilever and YouTube, alongside work for South African tourism promotion. The agency's declared service range covers Search Engine Optimization, CRM Consulting and SI, Digital Strategy, Mobile & App Marketing, Social Media Marketing and Email Marketing, delivered through what it describes as a set of connected practices: creative and media campaigns, brand expression and experience, CRM and loyalty programmes, and marketing transformation. Project examples referenced include a hygiene-habits campaign for Unilever combining creative experiences with integrated media, a YouTube-led campaign aimed at Gen Z audiences in South Africa, and a travel-sector campaign built around creative experiences and integrated media for tourism promotion. The agency frames its approach as integrating online and offline touchpoints to create a seamless customer experience, and describes an expansion of its commerce-focused capabilities in response to changing shopping behaviour. It also publishes perspectives on topics such as South Africa's creator economy and next-generation consumer expectations as part of its broader digital strategy work.