Dinkum Interactive

Founded in 2005 and based in Philadelphia, Pennsylvania, Dinkum Interactive is a small technical internet marketing firm with staff working across multiple locations. The team works with small to medium-sized businesses and non-profit organizations, along with clients spanning start-ups, e-commerce, agencies, and B2B and service-provider companies. In 2010 the company partnered with Whiteboard Media, a web design and development firm, as part of its growth. Core service areas include SEO, along with newer disciplines the agency describes as GEO, AEO and AISEO, reflecting a focus on optimizing for AI-driven search and answer engines alongside traditional search. WordPress work is a central offering, covering custom theme and plugin development, integrations, and two tiers of managed WordPress hosting focused on performance, reliability and security. Additional services include web design and development, mobile app development, market research, marketing strategy, pay-per-click, and social media marketing, along with web analytics work that the agency describes as central to guiding client decisions using performance data. Beyond client services, Dinkum Interactive builds its own tools, including a SaaS-based ticketing and customer management platform called Muse and a range of WordPress plugins originally developed to address specific client needs. The company positions its approach around technical foundations, ongoing maintenance and consulting, and long-term partnership rather than one-off project work.