DPLY

Based in Mexico City, DPLY is a small digital marketing agency founded in 2018 that works with small businesses, positioning itself as an alternative to both freelance pricing and in-house marketing teams. It targets small brands in Mexico City and beyond looking for affordable, hands-off digital marketing support rather than large-scale enterprise campaigns. The agency's core offering is a method it calls "push-n-pull," which combines Facebook and Instagram advertising with Google Search campaigns: social ads build familiarity and brand recognition (the "push"), while search ads capture demand at the moment a potential customer is actively searching (the "pull"). This is built around the idea that customers experience multiple pain points before deciding to buy, and that campaigns should stay visible through that period and appear at the point of decision. Declared services include search engine optimization, advertising, digital and marketing strategy, graphic design, social media marketing, and web design. The agency also frames its approach around reducing customer acquisition cost over time by focusing on repeat purchases rather than one-time conversions, and states a base package pricing point of $399 per month plus tax for its campaign work. The team is small, with one to ten members, and content on the site is published under Josue at dply.