Dragonfly

Based in Stocksbridge, England, Dragonfly is a marketing and PR agency specialising in the construction, property and building products sector. It works with building product manufacturers, construction contractors and property companies across the UK and internationally, with campaigns having run in more than 50 countries including Europe, India, China, Australia and the US. The agency describes over 30 years of construction sector expertise and positions itself as a specialist partner for brands needing to reach audiences such as architects, developers, self-builders, contractors, homeowners, design engineers and purchasing managers. Services cover digital PR, organic SEO and link building, content creation, social media marketing, branding and marketing strategy, and what the agency terms GEO. Its approach centres on building Domain Authority and SERP visibility through organic content, blogs and backlink generation, aiming to increase website visitors and sales enquiries. Content creation is geared toward writing for technical and specifying audiences, including architects, contractors and engineers. Social media activity focuses on platforms such as LinkedIn and Instagram, with LinkedIn outreach combining organic and paid content to generate sales leads. PR work is aimed at securing consistent media coverage in UK and international outlets to build brand authority. The agency also works across manufacturing and ESG-related communications alongside its core construction sector focus, and publishes case studies including work for a vitrified clay pipe manufacturer.