E/OU-MRM

Based in São Paulo, this agency operates as McCann Worldgroup's technology and data agency in Brazil, part of the global MRM relationship marketing network. It works with brands across sectors including payments, automotive, home improvement and retail, with named client relationships to Mastercard, Chevrolet, Samsung, Leroy Merlin and LATAM Airlines referenced in its case studies. The team, founded in 2010, combines developers, creators, statisticians and data scientists alongside advertising specialists, reflecting an approach that positions itself at the intersection of technology, data, creativity and strategy rather than as a traditional creative shop. Services are organized around three areas: Customer Experience, CRM & Loyalty, and Commerce & Growth. Within these, the agency offers CRM consulting and systems integration, digital strategy, e-commerce development, search engine optimization, social media marketing, web design and mobile app development. Its stated method centers on relationship marketing — using data and technology to turn one-off transactions into longer-term customer relationships, illustrated by work such as converting cart abandoners into repeat customers for Samsung and redesigning Chevrolet's regional digital experience. The agency also runs proprietary research, including a multi-year consumer study conducted between 2020 and 2024 surveying consumers across two rounds, feeding into its data and content ecosystem work for clients. It has been recognized at industry award programs including Cannes Lions, LIA and the Effie Awards Latin America for work in categories such as creative commerce, creative use of data and effectiveness.