Earned Media

Based in Barangaroo, Sydney, this agency works with enterprise SaaS, HR technology, infrastructure, higher education, and retail organisations pursuing visibility across both traditional search and AI-generated answers. Its client roster spans sectors such as consumer finance, beauty and wellness, digital health, and building and construction, indicating a focus on category leaders and established brands rather than small local businesses. The agency positions its work around a "dual engine" approach: maintaining performance in conventional Google search while also building presence inside AI answer engines such as ChatGPT, Gemini, Perplexity, and Copilot. Service delivery is organised into six areas: Generative Engine Optimisation (GEO), SEO, digital PR and citation engineering, content, link building, and technical SEO. GEO work involves entity scaffolding, citation engineering, and tracking visibility within LLM-generated answers. Traditional SEO covers premium link building, topic-cluster content mapped to commercial intent, and on-page optimisation. Link building is restricted to DR50+ editorial placements screened against spam-score and topical-relevance criteria, explicitly avoiding private blog networks or link farms. Content is produced through a brief generated by the agency's proprietary intelligence platform, EMintel, then drafted by a senior writer and checked across eight quality-assurance dimensions. Technical SEO includes architecture mapping, cannibalisation detection, and development-ready tickets. EMintel itself consolidates data from tools including Ahrefs, Semrush, DataForSEO, Google Search Console, and live LLM probes into a single intelligence layer used across all service pillars.