Ecommerce & Co

Based on Shelton Street in London's Covent Garden, Ecommerce & Co is a small consultancy, operating since 2001, that positions itself as a boutique alternative to traditional agencies. It works with B2B and D2C businesses globally, describing itself as an "anti-agency" focused specifically on ecommerce transformation rather than broader marketing work. The consultancy has built and maintained sites across fashion, beauty, luxury, home and electronics sectors, and department stores, and works with clients only after establishing a mutual fit through an initial consultation. The consultancy's work spans three declared areas: ecommerce growth, website design and development, and conversion marketing. Growth work starts with an analysis of the business to identify gaps and opportunities, producing an actionable growth plan aimed at increasing digital revenue and footprint. Design and development covers the creation and maintenance of ecommerce stores intended to deliver brand messaging and convert browsers into buyers. Conversion marketing draws on paid and organic channels, including social and search, alongside CRM, affiliate and referral marketing, to drive shoppers to client stores, with ongoing optimisation aimed at improving return on ad spend and overall ROI. Additional listed services include SEO, UX/UI design, digital strategy and email marketing, delivered by a team of between one and ten people.