Edge45

Based in York, Edge45® is a digital marketing agency working with businesses across sectors including ecommerce, luxury travel and automotive leasing. The team is small, with 1-10 staff, and describes a profit-led approach to SEO, GEO and wider digital marketing, aiming to grow client revenue rather than just visibility metrics. The agency notes a number of York-based clients and states an interest in supporting the local business community, alongside working with brands in other sectors such as ecommerce and travel. Services cover Technical SEO, including audits and website migrations, Ecommerce SEO and Shopify SEO, GEO services, multi-channel optimisation, Digital PR, AI content creation, copywriting and content marketing, Conversion Rate Optimisation (CRO) and Pay Per Click (PPC) advertising. SEO training is also offered. The stated method involves identifying the areas of a client's business that matter most to them, whether that is brand visibility, ecommerce sales or lead conversion, and customising strategy accordingly rather than applying a fixed package. Work is described as collaborative, with regular communication on priorities and progress. Case studies referenced include an ecommerce beer brand (organic revenue and page-one rankings increases), a luxury travel company (growth in ranking keywords and organic new users), and a car leasing firm (increases in conversion rate and organic leads), illustrating combined use of SEO, CRO and PPC across different business goals.