Editorial.Link

Editorial.Link, based in Tallinn, Estonia, is a link building agency founded in 2020 with a team of 11-50 people. It works with brands that approach SEO as a long-term growth channel rather than a short-term tactic, targeting backlinks from sites averaging DR 67. Its services extend beyond traditional SEO into visibility within AI search and large language model citations, aiming to grow both search rankings and how brands are found by AI platforms. The agency's core offering is monthly managed link building, structured around several methods: editorial backlinks placed in high-traffic authority content, broken link building carried out manually on request, creation of linkable assets such as data-driven resources and guides that are then promoted for placements, brand mention campaigns on high-traffic sites, listicle link building placing brands in list-style articles, and digital PR campaigns targeting media and industry coverage. Clients review and approve website prospects before campaigns begin, with access to site metrics to inform decisions. Editorial.Link avoids sites that sell links, screening prospects with an internal tool called the Link Type Classifier. New clients can request a trial backlink before signing a contract, and links secured are covered by a replacement guarantee if they disappear within six months. Each account is assigned a personal account manager, and the agency states that the first batch of links is delivered within seven days of placement approval.