Effilab

Based in Boulogne-Billancourt, Effilab was founded in 2011 and works with startups as well as large accounts across various sectors and verticals, both in France and internationally. In 2015 the agency joined Solocal Group, a company active in the local and digital markets in France. The team, made up of 11 to 50 consultants, builds its approach around data analysis combined with direct client contact, positioning itself as a single partner for handling several digital acquisition channels rather than one isolated service. The agency's declared services cover SEO, social media marketing and pay-per-click advertising, delivered under distinct in-house offerings: SEA (Google Ads, Microsoft Ads), SMA covering social platforms such as LinkedIn Ads, Meta Ads, Pinterest Ads and TikTok Ads including UGC content, SEO focused on organic search visibility, programmatic advertising for data- and user-centred display setups, and Web Analytics aimed at improving marketing decision-making and profitability. Client engagements are described as ongoing daily support for digital campaigns, with quotes provided per project (Search & Shopping, Social Ads, SEO, Programmatique, Web Analytics) and an audit option offered to review existing campaigns and identify optimisation opportunities. The agency also publishes case studies and a blog documenting its work.