Eight Oh Two

Based in Myrtle Beach, South Carolina, Eight Oh Two is a small search marketing team working primarily with retail brands. Its published case studies center on direct-to-consumer and retail companies in categories such as outdoor and pet products, beauty, activewear, and eyewear, indicating a client base built around e-commerce businesses looking to grow online sales through organic and paid search channels. The agency's declared services are SEO, PPC and content marketing, and the work it describes reflects a mix of the three. For SEO, its case work references on-site optimization paired with content marketing to build out search visibility across product and category pages. For PPC, the described approach includes account structure changes, product feed optimization, and acquisition-focused campaign management aimed at improving return on ad spend, including non-brand campaigns. The examples given also touch on protecting and expanding existing content assets, such as branded guides, while running paid campaigns alongside them. Across the case studies, the agency positions its work as tailored to each client's search and product feed setup rather than applying a single fixed process, adjusting SEO and PPC tactics to the retail vertical and sales channel involved, whether pure e-commerce, D2C, or omni-channel retail.