Eleonora Boretti

Based in Florence, Eleonora Boretti works as an independent SEO consultant serving companies, SMEs and professionals across Italy, both at local and national level. Clients range from ecommerce businesses to companies and agencies seeking white label SEO support, as well as individual entrepreneurs. The site positions her as an alternative to standardised agency packages, emphasising a collaborative, project-specific approach rather than fixed formulas, with work built on data analysis and the actual conditions of each project rather than unrealistic promises. Services described include SEO consultancy, SEO audits, SEO campaigns, local SEO and international SEO, alongside quotation-based engagements and a dedicated SEO course. The methodology covers on-page work (SEO writing, titles and meta descriptions, URLs and slugs, internal linking, semantic SEO, rich snippets), technical SEO (site architecture, sitemaps, crawl budget, page speed, robots.txt files, duplicate content) and off-site factors (domain authority, link building, avoidance of spammy links, and user signals such as bounce rate, dwell time, CTR and search intent). She also addresses GEO (Generative Engine Optimization), positioning strategies to account for AI-driven search engines alongside traditional ones, combining her technical SEO expertise with the client's sector knowledge to build tailored strategies rather than standard packages.