Elmotaheda Web

Based in Cairo, this agency has worked with companies, institutions and individuals across Egypt and the Middle East since 2006, offering an integrated team that handles digital identity, branding and website design for organisations across diverse sectors. The team size stays small (1-10), positioning the agency as a hands-on partner for businesses that need a single point of contact for their online presence rather than a large-scale production house. The service list covers website design and development, e-commerce development, social media management, customer and sales management (CRM), hosting, maintenance and technical support, search engine optimization, tailored web apps, copywriting and IoT development. For e-commerce, the described approach includes building stores from scratch or improving existing ones to raise site visits, subscriptions and customer loyalty, with attention to backend structure and checkout flow. Website projects begin with a study of the client's organisational activity and culture before design work starts, and sites are built to work across search engines, browsers and mobile devices, with technology that allows later modification, deletion or addition of content without complex steps. Social media management is framed around producing content aimed at engaging audiences and monitoring competitive positioning at a lower cost than traditional advertising. Competitor analysis is also mentioned as a step used to identify strengths and weaknesses to inform site or project decisions.