Embryo

Based in Manchester, Embryo positions itself as a growth partner for ambitious businesses, working across sectors as a full service digital marketing agency with a team of 11-50 people. The agency describes itself as independent, working closely with client teams rather than at arm's length, and cites results such as PPC-driven bookings, increases in organic conversions and website enquiries generated for clients it has worked with. Its service range covers SEO, digital PR, content marketing, paid social, PPC, affiliate marketing and creative design. The SEO offering is described as holistic, covering every aspect of a website rather than isolated fixes. Content marketing spans ideation, research, copywriting and reporting, aimed at improving search visibility. Digital PR is used for relationship-building, outreach and brand credibility. On the paid side, the agency manages Google ad spend on behalf of clients and runs paid social campaigns intended to place products or services in front of specific audiences. Affiliate marketing is approached as a multi-channel strategy to build market authority, while the creative service focuses on design work intended to drive traffic and generate leads. Embryo also references a set of proprietary tools - covering organic search insight, SERP strategy, audience insight and paid performance optimisation - which it uses internally to inform campaign strategy across these service lines.