En Route Marketing

Based in Philadelphia, En Route Marketing is a small agency (1-10 people) focused on tourism, cultural, and civic projects. Its client base includes businesses and institutions in the Philadelphia region as well as organizations elsewhere in the country, such as tourism promotion agencies and cultural attractions. Work described in its portfolio spans hospitality launches, destination marketing programs, and seasonal civic events, with an emphasis on storytelling, economic impact, and analytics as guiding drivers for campaign design. Services described include search engine optimization, public relations, media planning and buying, email marketing, and video production, delivered through long- and short-term campaigns aimed at motivating both residents and visitors. Documented project work includes content development, event management, and influencer engagement, as demonstrated in a restaurant launch that combined website and collateral content, photoshoot management, launch event execution, and a media/influencer outreach effort involving local food bloggers and regional press. Other engagements have involved niche marketing strategy and partnership development, such as leading an LGBT tourism advisory committee, producing destination website content, and managing a visitors guide for a tourism promotion agency. En Route has also handled collateral production and project management for seasonal programming, including introducing new holiday attractions at a public square through targeted marketing communications. Across these projects, the agency positions itself as handling both strategic planning and hands-on execution, from initial content creation through on-site event management and media relations.