Equinet Academy

Based in Singapore, Equinet Academy positions itself primarily as a training provider rather than a client-facing agency, delivering education for marketers, business professionals and organisations seeking to build digital marketing and related capabilities. Founded in 2013 and operating with a small team of 1-10 people, it structures its offerings around individual courses and certification programmes covering artificial intelligence, business strategy, cybersecurity, data analytics, design, and digital marketing. The scope of subject matter suggests an audience that includes working marketers, career switchers, and business owners looking to upskill in specific digital disciplines. The curriculum covers areas directly tied to the declared services, including Search Engine Optimisation (SEO) Strategy and Advanced SEO, AEO & GEO, Digital Advertising Strategy, Content Marketing Strategy, Conversion Rate Optimisation, Email Marketing & Marketing Automation, and Digital Marketing Analytics & Optimisation using Google Analytics 4. Additional courses address Google Ads Strategy and Optimisation, Meta and TikTok marketing, LinkedIn sales and marketing, landing page design, and WordPress website creation. Certification tracks combine multiple subjects into structured qualifications, such as Certified AI-Enabled Digital Marketer, Certified Digital Marketing Analyst, and Certified Landing Page & Web Design Specialist. Capstone modules require participants to apply learning directly, including developing a strategic digital marketing plan or building a multi-format content portfolio, indicating a practical, project-based approach to instruction across its course catalogue.