Equivity

Based in San Francisco, Equivity provides outsourcing and support services specifically for law firms across practice areas such as bankruptcy, corporate law, criminal law, elder law, estate planning, family law, immigration, intellectual property, litigation, personal injury, probate, and real estate law. The agency positions itself as a resource for growing firms that need to add capacity without expanding in-house staff, offering U.S.-based legal professionals for paralegal, intake, reception, marketing, billing, and administrative functions. Its team size falls in the 11-50 range, and services are organized around law firm operations, marketing, and client intake. Within its marketing offering, Equivity lists SEO and website optimization, AI search visibility, online advertising and PPC, marketing consulting, content writing, email marketing, and social media services, aimed at helping firms attract qualified leads and convert more clients online. This sits alongside operational services such as attorney operations and technology support, law firm billing, and legal assistants, as well as intake and reception services including live receptionists, client intake handling, and mass tort intake and call services. Additional offerings cover virtual business support, administrative and marketing receptionist functions, one-time projects, and nearshore staffing. The agency also publishes law firm guides, blog content, and FAQs as part of its resource section, and describes flexible solutions structured around a firm's specific caseload and practice area rather than a fixed package of services.