Esario

Based in Barcelona, Esario is a small digital design and consulting agency working with clients in hotels, finance, e-commerce, and bio-medical sectors. The team, sized between 1 and 10 people, positions its work around twenty years of sector-specific experience, applying that background to hotel groups seeking direct bookings, financial firms needing compliant and clear digital products, and e-commerce or bio-medical businesses with their own technical requirements. Named clients in the hotel sector include Locke, Kabannas, and Generator. Esario's service range spans design and architecture, analysis and measurement, and growth and performance work. On the design side, this covers information architecture, usability testing with real users, UX design, WCAG-compliant accessibility work, and service design mapped across touchpoints. Its evaluation services include usability, UX, and accessibility audits paired with prioritised action plans, plus data analytics focused on setting up clean tracking and identifying meaningful metrics over vanity figures. Growth and performance services include digital advertising planned against margins rather than clicks alone, technical and content SEO alongside GEO (aimed at being recommended by AI tools), segmented email marketing automation, AI integration services built on existing processes and data, and API and software development for system integrations. Across these services, the agency describes using AI as a supporting tool for analysis and speed, while keeping strategic decisions and sector expertise with its own team.