Ethical Champ

Ethical Champ is a small SEO-focused digital marketing agency founded by Mike Patch, operating out of the Vancouver/Surrey area of British Columbia, Canada, and working with businesses worldwide. It is positioned for companies seeking organic search growth rather than generic reporting, with the founder personally involved in strategy, analysis and execution for each client rather than handing work off to a larger account team. The agency's core offering is search engine optimization, broken down into technical SEO, AI SEO, keyword research, on-page SEO, link building, local SEO and custom SEO reporting, supported by tiered SEO pricing packages. Its stated method centers on identifying high-intent search demand, building content around that demand, strengthening a site's authority signals over time, and tracking performance to see where traffic and leads originate, with ongoing refinement rather than a one-off setup. Beyond SEO, services extend into traffic and conversion work, including content creation, conversion rate optimization, email marketing, social media and AI search visibility strategy, on the stated basis that organic traffic only has value if it converts into leads or revenue. The agency also offers web design services such as WordPress maintenance and redesign, custom landing pages and logo design. Clients working with Ethical Champ are offered direct collaboration with the founder and optional knowledge transfer, where the reasoning behind SEO decisions is explained to the client's team. According to the site, measurable improvements from SEO work typically appear within three to six months.