Eureka Digital

Based in Cairo, Eureka Digital works specifically with brands in the pharmaceutical, healthcare, wellness, and personal care sectors, positioning itself as a bridge between medical science and digital marketing. Founded in 2014, the agency is a small team of one to ten people combining medical knowledge with digital marketing expertise. Its portfolio spans categories such as cosmeceuticals, nutraceuticals, vitamins and supplements, pain relief, antacids, dermocosmetics, and health awareness campaigns, with work referenced for brands including QV Baby, PediaSure, Vitabiotics, Brufen, Telfast, Maalox, and BioNike, among others aimed at both consumers and healthcare professionals (HCPs). Services described include digital marketing strategy development, search engine optimization, social media marketing, content marketing, website development, mobile app solutions, advertising, and UX/UI design. Project examples on the site point to specific applications of these services, such as an SEO-focused case study for Numit, a mobile app built for Pharmazy aimed at HCP communication, an AI-powered campaign for Brufen, and e-commerce launch work on Amazon UK for a nutraceutical brand. The agency also references GEO and AIO approaches in one of its healthcare case studies, alongside more traditional digital relaunches and 360-degree campaign work for clients such as Vitabiotics and BioNike. Its stated focus is on helping health-related brands improve online visibility, communicate with healthcare professionals, and support measurable business growth through integrated or standalone digital campaigns.