ExpertCPG Commerce

Based in Chicago, Illinois, ExpertCPG Commerce works with consumer packaged goods brands seeking to launch or grow on Amazon. The agency serves two main groups: sellers new to the platform who need a structured setup including FBA, Brand Registry, and listing optimization, and existing sellers who have plateaued and need full-service account management to increase profitability. Work has included brands in categories such as barbecue products, baby goods, and salad dressings/vinaigrettes, with a small team handling client accounts directly. The agency's declared services span search engine optimization, ecommerce marketing, pay-per-click advertising, and branding, all applied specifically within the Amazon ecosystem rather than as general digital marketing offerings. Described methods include listing optimization, brand content development, FBA setup and management, ad strategy adjustments aimed at lowering advertising cost of sales (ACOS), and category-positioning strategy. Case examples on the website describe shifting a barbecue brand's FBA sales mix and doubling seasonal revenue, increasing a baby-products brand's monthly sales through improved listings and ad spend efficiency, and moving a vinaigrette brand from a lower category rank to category leadership through listing and brand content work paired with review growth. Engagements typically begin with a strategy call in which the agency assesses the brand and outlines a growth plan before moving into execution.